Thinking about writing a white paper? Read this analysis of 50 healthcare white papers before you begin. This article includes the 5 key takeaways to help your plan and produce your white paper with better results.

Is there such a thing as writer’s block? Or is it a comforting lie we tell ourselves when we can’t get over our egos to start writing? Here are 8 ways to beat the block and get some words on the page.

If your readers and clients met you in real life, would they be surprised? Creating an online brand that’s consistent with who you are in real life helps build trust and familiarity, but isn’t always easy. Here’s how to create a consistent brand.

The power of finding your business niche – via Beethoven, The Beastie Boys and Jurassic Park.

Persuasive health copywriting doesn’t have to rely on aggressive sales tactics. But it’s not enough to not be aggressive – we should be proactively anti-aggressive. What does kind copy look like? We should leave readers better than we found them, by giving them a win even if they’re not in a position to buy.

What do we really mean when talk about ‘dominating Covid’ or ‘fighting cancer’? War metaphors might seem harmless, but we should think carefully about the language we use to discuss health and disease. Here are 4 ways to avoid the war metaphor trap.

Three copywriting rules you should break – and one that should never be broken – if you want to write copy that sells.

When readers land on your website, you’ve got just 5 seconds (or less) to make a good impression. Are you making these common mistakes that could have website visitors heading for the X button? Here’s your cheatsheet for an attention-grabbing home page.

When you’re just starting out with a new venture – whether that’s freelancing for the first time, changing career, or offering a new service – you don’t always have proof that you can do it. So how do you convince new clients you can deliver the goods? Is it ever ok to lie about your experience?