I’m Louise.
Here to help you get your message out with clarity, confidence and ease.
Let’s get specific
(Because that’s the secret to high-converting copy, right?)
If you’re in the business of helping people improve their health, then working with someone who really gets what you’re about will make your marketing life a million times easier.
Because health isn’t like other industries. It’s personal. It’s complex. How do you get all that across in a snappy, SEO-friendly, regulation-compliant headline?
As a specialist health copywriter, I help health and medical businesses, coaches and charities find the right words to build authority, boost sales and make a serious impact.
With a background in public health management, a Masters in Health Policy and oodles of experience writing for organisations such as Experian Health, Biocrates, Mother Dirt, the European Society of Endocrinology, and the Scottish Government, I’m tuned in to your industry and know what works for your audience.
I’ll help you get clear on your message so you can communicate your ground-breaking work with confidence and ease.
I’ve trained with A-list conversion copywriters (like Joanna Wiebe and Amy Posner), so I know how to optimise your copy using proven techniques.
I’m a business owner too, so I COMPLETELY understand you want a low-risk investment and stress-free experience. Projects can be tailored to your budget and needs.
Unlike the big agencies with huge overheads and hundreds of other clients jostling for a slice of their time, you’ll get my undivided attention until the job is done.
“Clear, smart, human and engaging”
“Louise is a rare breed. Her command of healthcare systems is exceptional and her writing style is clear, smart, human, and engaging. As if that weren't enough, she is also a fountain of good ideas. The clients like and trust her. I mean, she's really the whole package.”
S Todd Anthony, Executive Creative Director, Pinwheel Creative
When I’m not researching keywords or catching up on the latest Healthcare Dive, I host the 15 Minute Freelancer podcast, where I help other freelancers build the skills to deliver top-notch client services too.
My story
I’m an accidental health copywriter. The health part came first, when I was diagnosed with thyroid cancer a week after collecting my philosophy and international relations degree. Though I recovered quickly, the experience set me on a lifelong quest to figure out what it means to be ‘healthy’ and how that’s shaped by our environment and culture. So began a weird obsession with health entrepreneurs and their marketing funnels.
Ten years in government allowed me to explore my interest in health promotion, working on public health campaigns on everything from cancer care to physical activity policy. A Masters in Health Policy at Imperial College London was a chance to dig deeper into behaviour change – and better understand how those persuasive marketing funnels used human psychology to get people to act.
Inspired to escape the meeting rooms, I realised I could use my personal and professional experience to help businesses like yours find their voice and get their message out with clarity and confidence. The Copy Prescription was born.
Since then, I’ve written websites, white papers, blog posts and more, for healthcare, health tech and medical organisations in the UK, EU and US.
Will you be next?