Thinking about writing a white paper? Read this analysis of 50 healthcare white papers before you begin. This article includes the 5 key takeaways to help your plan and produce your white paper with better results.

Is there such a thing as writer’s block? Or is it a comforting lie we tell ourselves when we can’t get over our egos to start writing? Here are 8 ways to beat the block and get some words on the page.

If your readers and clients met you in real life, would they be surprised? Creating an online brand that’s consistent with who you are in real life helps build trust and familiarity, but isn’t always easy. Here’s how to create a consistent brand.

Three copywriting rules you should break – and one that should never be broken – if you want to write copy that sells.

The worldwide protests against racial injustice have become a catalyst for many white people like me to sit up and ask themselves, what’s my role in this story? What can I do in my own little part of the world to make things better? As people who write copy, we’ve got an added responsibility – or opportunity – to think about the stories we tell, and how we tell them. Our words matter.

Some thoughts on content planning in a crisis. We’re on day 11 of lockdown. Experts are yelling at us from all corners to ‘Pivot! Adapt! Thrive!” On a scale of ‘half a pint of Ben and Jerry’s’ to ‘second bottle of Malbec’, how are you coping?

How to write great health copy without bamboozling your readers. When you're an expert in something, it's easy to forget what beginner status feels like. Here are 5 principles for welcoming people in the digital door (and ultimately on their way to better health).

A guide to figuring out WTF to say to sell your services and programmes with ease. This post was inspired by my appearance as a guest host on the Creative Hold podcast. Here, I share my process for researching and creating brand messages that tell you exactly what to say to sell your services.

Let’s talk about how to write copy in your own voice. When you’re trying to be something you’re not, the words don’t flow, you struggle to convey what you really want to say, and worst of all, when people meet you IRL, you sound nothing like you do on the page. And if there’s one thing we can learn from the Theranos debacle, it’s that no one likes to feel duped.