Is there such a thing as writer’s block? Or is it a comforting lie we tell ourselves when we can’t get over our egos to start writing? Here are 8 ways to beat the block and get some words on the page.

Three copywriting rules you should break – and one that should never be broken – if you want to write copy that sells.

4 (completely non-icky) ways to use nudge theory to make your copywriting more persuasive.

I don’t know about you, but when it comes to using the skills and expertise people gladly pay me for (thank you!) on my own business, I find myself curled up under my desk in a ball of agony, despair and biscuit wrappers.

A guide to figuring out WTF to say to sell your services and programmes with ease. This post was inspired by my appearance as a guest host on the Creative Hold podcast. Here, I share my process for researching and creating brand messages that tell you exactly what to say to sell your services.

A guide to giving feedback to your copywriter. Giving feedback on conversion copy is probably not something you do every day. How do you know what to look for? After hearing a few clients say they felt a bit anxious about what's expected of them when giving feedback on their draft copy, I created this guide to give a few pointers on what to look out for.

What do a couple of burly bouncers singing nursery rhymes, an empty bucket of fried chicken, and an outdoor retailer opting out of Black Friday have in common? They’re all examples of brands taking risks with advertising copy by side-stepping convention and prodding the socially comfortable boundaries of language, voice and theme.