Grow your leads, sales + impact

with expert health copywriting that makes your business stand out

Start now with a free consultation >>


Your one-stop shop for health copywriting
that beats the back button


Is dull copy driving your ideal clients back to the search results?

Are your perfect customers drifting away from your website because they can’t figure out what you do (or worse – they can’t see where to sign up and give you their money?)

As a health entrepreneur or marketing manager, you know audiences are wise to same-but-different slogans and seen-it-before branding. It’s harder than ever to cut through the noise and connect with the people who need you most.

Imagine feeling confident that your website was shouting your value from the digital rooftops, instead of burying your best offers under a heap of snooze-worthy content.


Hi, I’m Louise Shanahan.

I’ll help you drive more business through your website with health copywriting that captivates and converts – so you can create healthy people AND healthy profits

You’re in the right place for powerful messaging that converts passers-by into paying customers and passionate brand advocates. Together we’ll:

✓ refine your brand messages and voice
✓ strengthen your calls to action
✓ add just the right amount of personality to knock the gym socks off your target audience

…and ultimately improve your website conversions, so you can ramp up your revenue and reach at the same time.

Start now with a free consultation >>

A few past and present clients…



How can I help you?

Copy Health Check
Discover how your website could convert even more visitors into happy, paying customers, with a
fix-it-fast Copy Health Check.

Get a pro copywriter to review your site and spot the opportunities to nip/tuck your copy for more leads and sales, without the stress (or expense) of a start-from-scratch project.
Book a Copy Health Check >>

Bespoke copywriting services 
Brand messaging and copywriting for consistent conversions:
web copy + strategy that grabs attention and sounds like you
sales copy that’s perfectly positioned to sell
email copy your dream clients love
✓ content creation to attract even more qualified leads.
Book a free consultation >>


Feedback from happy clients:


If you’re looking for a sharp and agile writer who never misses a deadline, and can write seemingly effortlessly about almost any topic, you’ve come to the right place. Louise is an important part of our marketing team. She has a lovely way of making complicated (and sometimes dry) topics very easy to read, relatable, and enjoyable! And on top of all that, she’s an absolute joy to work with. She’s definitely made my work life easier.”

Tina Adoniou, Editorial Director

Mother Dirt

“We found the entire process enjoyable, efficient and most importantly, easy. Louise’s copywriting skills are excellent – succinct, stylish copy that very accurately captured our own tone and approach. We would recommend her services to anyone who needs to get their message out quickly with minimal fuss and maximum output.”

Rick Orr, Senior Development Manager

Winning Scotland Foundation

I found the process so easy. I felt like you understood my ideal client, my message, and me as a person. You took my message, passion and ideas, and moulded them into a coherent story that people can walk through, as they make the decision to start coaching with me. My best friend read the page and said “It looks and reads exactly like you. I’d have sworn you wrote it. I love it.”

Tara Fitness, Founder

Tara Fitness Online Nutrition and Fitness Coaching
Find out what I can do for you >>

Write crazy good copy and win more clients now!

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