When you’re just starting out with a new venture – whether that’s freelancing for the first time, changing career, or offering a new service – you don’t always have proof that you can do it. So how do you convince new clients you can deliver the goods? Is it ever ok to lie about your experience?

Direct messages are overlooked by a lot of businesses. After all, aren’t we moving away from one-to-one sales? Won’t that be far too time-consuming to be effective? Shouldn't we focus on the one-to-many model?

Should you offer a money-back guarantee on your website? One of my copywriting clients was considering whether to offer their chiropractic clients a money-back guarantee if their symptoms hadn't been fixed within a set timeframe. A bold move, but is it a good idea?

What I’ve done to get my GDPR ducks in a row. Trust-based marketing means building a community of people who want to hear from you. The introduction of GDPR is a nudge to take stock of your inbound marketing strategy - how are you using your website, blog and social media presence to attract the right people?