The power of finding your business niche – via Beethoven, The Beastie Boys and Jurassic Park.

Direct messages are overlooked by a lot of businesses. After all, aren’t we moving away from one-to-one sales? Won’t that be far too time-consuming to be effective? Shouldn't we focus on the one-to-many model?

I don’t know about you, but when it comes to using the skills and expertise people gladly pay me for (thank you!) on my own business, I find myself curled up under my desk in a ball of agony, despair and biscuit wrappers.

Some thoughts on content planning in a crisis. We’re on day 11 of lockdown. Experts are yelling at us from all corners to ‘Pivot! Adapt! Thrive!” On a scale of ‘half a pint of Ben and Jerry’s’ to ‘second bottle of Malbec’, how are you coping?

"How big is your email list?" For anyone who does business online, you may as well ask for their bank balance. Everyone wants a big list. Because a bigger list means more clients and customers, right?

Should you offer a money-back guarantee on your website? One of my copywriting clients was considering whether to offer their chiropractic clients a money-back guarantee if their symptoms hadn't been fixed within a set timeframe. A bold move, but is it a good idea?

What I’ve done to get my GDPR ducks in a row. Trust-based marketing means building a community of people who want to hear from you. The introduction of GDPR is a nudge to take stock of your inbound marketing strategy - how are you using your website, blog and social media presence to attract the right people?