When readers land on your website, you’ve got just 5 seconds (or less) to make a good impression. Are you making these common mistakes that could have website visitors heading for the X button? Here’s your cheatsheet for an attention-grabbing home page.

When you’re just starting out with a new venture – whether that’s freelancing for the first time, changing career, or offering a new service – you don’t always have proof that you can do it. So how do you convince new clients you can deliver the goods? Is it ever ok to lie about your experience?