The Copy Prescription blog
Ideas, insights and inspiration on all things health copywriting and marketing,
to help you attract more clients, fans and funders.
Why we need to stop using war metaphors to talk about illness
What do we really mean when talk about ‘dominating Covid’ or ‘fighting cancer’? War metaphors might seem harmless, but we should think carefully about the language we use to discuss health and disease. Here are 4 ways to avoid the war metaphor trap.