A guide to giving feedback to your copywriter. Giving feedback on conversion copy is probably not something you do every day. How do you know what to look for? After hearing a few clients say they felt a bit anxious about what's expected of them when giving feedback on their draft copy, I created this guide to give a few pointers on what to look out for.

Let’s talk about how to write copy in your own voice. When you’re trying to be something you’re not, the words don’t flow, you struggle to convey what you really want to say, and worst of all, when people meet you IRL, you sound nothing like you do on the page. And if there’s one thing we can learn from the Theranos debacle, it’s that no one likes to feel duped.

What do a couple of burly bouncers singing nursery rhymes, an empty bucket of fried chicken, and an outdoor retailer opting out of Black Friday have in common? They’re all examples of brands taking risks with advertising copy by side-stepping convention and prodding the socially comfortable boundaries of language, voice and theme.

What I’ve done to get my GDPR ducks in a row. Trust-based marketing means building a community of people who want to hear from you. The introduction of GDPR is a nudge to take stock of your inbound marketing strategy - how are you using your website, blog and social media presence to attract the right people?

From live streaming on social media to sales and explainer videos on your website, video is an unmissable way to connect with your audience. I'm using video as a way to 'surprise and delight' my clients with thank you videos. Grab my free video template.

Trust-based marketing in the era of fake news - 4 tools to help your content stand out and earn trust. According to Edelman’s 2018 Trust Barometer, we’re in a battle for truth. Content has become a weapon! If consumers equate ads with fake news, and feeds are filled with clickbait and paid social proof, how do brands stand out in a sea of content?