The Copy Prescription blog

Ideas, insights and inspiration on all things health copywriting and marketing,

to help you attract more clients, fans and funders.

Content Marketing, Email marketing, Health Copywriting, Tone and Style Louise Shanahan Content Marketing, Email marketing, Health Copywriting, Tone and Style Louise Shanahan

Beware the curse of knowledge!

How to write great health copy without bamboozling your readers. When you're an expert in something, it's easy to forget what beginner status feels like. Here are 5 principles for welcoming people in the digital door (and ultimately on their way to better health).

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Business Strategy, Content Promotion, Content Marketing, Email marketing, Customer Service Louise Shanahan Business Strategy, Content Promotion, Content Marketing, Email marketing, Customer Service Louise Shanahan

GDPR is awesome and here's why.

What I’ve done to get my GDPR ducks in a row. Trust-based marketing means building a community of people who want to hear from you. The introduction of GDPR is a nudge to take stock of your inbound marketing strategy - how are you using your website, blog and social media presence to attract the right people?

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