What do a couple of burly bouncers singing nursery rhymes, an empty bucket of fried chicken, and an outdoor retailer opting out of Black Friday have in common? They’re all examples of brands taking risks with advertising copy by side-stepping convention and prodding the socially comfortable boundaries of language, voice and theme.

What I’ve done to get my GDPR ducks in a row. Trust-based marketing means building a community of people who want to hear from you. The introduction of GDPR is a nudge to take stock of your inbound marketing strategy - how are you using your website, blog and social media presence to attract the right people?

From live streaming on social media to sales and explainer videos on your website, video is an unmissable way to connect with your audience. I'm using video as a way to 'surprise and delight' my clients with thank you videos. Grab my free video template.

Trust-based marketing in the era of fake news - 4 tools to help your content stand out and earn trust. According to Edelman’s 2018 Trust Barometer, we’re in a battle for truth. Content has become a weapon! If consumers equate ads with fake news, and feeds are filled with clickbait and paid social proof, how do brands stand out in a sea of content?