Thinking about writing a white paper? Read this analysis of 50 healthcare white papers before you begin. This article includes the 5 key takeaways to help your plan and produce your white paper with better results.

Is there such a thing as writer’s block? Or is it a comforting lie we tell ourselves when we can’t get over our egos to start writing? Here are 8 ways to beat the block and get some words on the page.

If your readers and clients met you in real life, would they be surprised? Creating an online brand that’s consistent with who you are in real life helps build trust and familiarity, but isn’t always easy. Here’s how to create a consistent brand.

Three copywriting rules you should break – and one that should never be broken – if you want to write copy that sells.

The worldwide protests against racial injustice have become a catalyst for many white people like me to sit up and ask themselves, what’s my role in this story? What can I do in my own little part of the world to make things better? As people who write copy, we’ve got an added responsibility – or opportunity – to think about the stories we tell, and how we tell them. Our words matter.