The Copy Prescription blog
Ideas, insights and inspiration on all things health copywriting and marketing,
to help you attract more clients, fans and funders.
How to win over new clients when you have no experience (yet)
When you’re just starting out with a new venture – whether that’s freelancing for the first time, changing career, or offering a new service – you don’t always have proof that you can do it. So how do you convince new clients you can deliver the goods? Is it ever ok to lie about your experience?