The Copy Prescription blog
Ideas, insights and inspiration on all things health copywriting and marketing,
to help you attract more clients, fans and funders.
Does your website pass the 5-second test? (2 lessons from website reviews)
When readers land on your website, you’ve got just 5 seconds (or less) to make a good impression. Are you making these common mistakes that could have website visitors heading for the X button? Here’s your cheatsheet for an attention-grabbing home page.