Expert white paper writing

for impact-driven healthcare, medical and biotech companies that want visibility, leads and sales

Hassle-free healthcare white papers your readers can’t wait to share

You’re solving a healthcare problem with a product or service that’s new and exciting – and probably complex. A white paper could be a powerful tool to explain your ground-breaking technology, share your original research, and challenge conventional thinking in your industry.

Maybe your white paper will:

• educate readers, provide practical advice, or shed new light on a thorny industry challenge

• offer a walk-through of your newly-launched product to an expert (or not-so-expert) audience

• provide in-depth analysis of a specific topic to persuade decision-makers or help readers solve a problem.

A white paper isn’t a sales pitch, but it can help you establish credibility with industry influencers so you can drive more leads, sales and impact at every stage of your marketing funnel.

A stand-out white paper can power your entire marketing strategy.

For many high-performing healthcare brands and marketers, it can be tough to find the time and resources to produce a white paper that doesn’t get drowned out in a sea of seen-it-before content. But it’s worth the investment – a single white paper can be transformed into multiple articles, social media posts, infographics, podcasts, guest posts and more, to keep the conversation going.

A specialist healthcare white paper writer (yes, there really is such a thing) can take the pressure off.

I’ve written and edited white papers for companies like Experian Health, RMDM Diagnostics, Biocrates, Attensi and BPR Medical.

(I’ve even been hired to write a white paper about white papers. Talk about meta.)

I know the industry trends and I speak your audience’s language. And with a Masters in Health Policy, I’m pretty nifty with a PubMed search.

That means no hand-holding, no waffle, no embarrassing clangers. Instead, I’ll make sure you get the most out of your white paper investment with fresh ideas, relevant and reliable references, and writing that respects your reader’s time and expertise.

Whether you want to generate curious leads, launch a new product, or stake your claim as a leader in the field, I’ll take your white paper from idea to inbox-ready, so your team can focus on the science and sales.

Step 1

60-min deep-dive into your white paper goals and messages

We’ll kick off with a 60-minute fact-finding call. I’ll interview you about the purpose of your white paper and how it fits in your overall marketing strategy. If you can, bring a sales rep or subject matter expert to talk through your audience and product. Afterwards, I’ll send you a timeline with check-in points, so you know when to book the band for your white paper launch party.

Step 2

Research phase

Next, I'll plan and carry out the research. This might include secondary research to capture any current news trends or research publications, or interviews with technical experts, clients, or your founder team. I’ll send you an outline to sign off so you can see how we’ll synthesise the data to build a persuasive argument.

Step 3

Drafting and editing

I'll draft the copy and check in regularly so you know we're on track. Expect a clear structure and compelling writing that makes technical topics engaging and memorable. Revisions will be completed within an agreed timeframe (rather than forcing you to check everything in one round) because we want to get this right. But since we'll be in touch throughout, there shouldn't be any surprises.

Step 4

Prepping to publish

I'll work with your designer (or I can recommend an excellent design team) to create a visually engaging, publication-ready version of the white paper. I can also advise on ways to repurpose your white paper so you get the biggest bang for your buck. Need a landing page, launch emails or press release? Just ask.

Already got a draft? Ask me about my Polish and Publish service.

Thinking about next steps? Ask me about my White Paper Remix service, to turn your white paper into blog posts, infographics, social media content and more.