Expert health and medical copywriting for even more clients, sales and smiles
Itching for effortless health copy your readers (and CFO) will love? I’ve got your cure.
What’s your copy prescription?
Healthcare white papers
Boost your visibility, leads and sales with expert B2B white paper writing tailored for busy healthcare, medical and biotech companies.
Content writing and strategy
Educate, motivate and inspire with B2B blog posts and case studies that position you as the go-to in your field.
Website copywriting that sells
Turn your website into your #1 salesperson with strategic copy that captivates and converts.
NEW WHITE PAPER
5 key takeaways from an analysis of 50 healthcare white papers
Planning to use a white paper to promote your products, services or latest research?
This free report summarises tips and trends from white papers by 50 healthcare companies – so you can plan and produce your own with better results.
(No email required)
Hi, I’m Louise Shanahan.
I’m an independent health and medical copywriter based in Edinburgh. I help B2B healthtech and life sciences organisations around the world find the right words to attract clients, fans and funders, and save a whole load of time and stress in the process. What does that involve? Conversion-focused web copy, reader-focused blog copy, and my signature service – healthcare white papers.
Together, we’ll get clear on your message so you can spread the word about your breakthroughs, insights and impact.
“We found the entire process enjoyable, efficient and easy”
“Louise’s copywriting skills are excellent — succinct, stylish copy that very accurately captured our own tone and approach. We would recommend her services to anyone who needs to get their message out quickly with minimal fuss and maximum output.”
Rick Orr, Development and Communications Manager, Winning Scotland Foundation
A few past and present clients…
Get a fix-it-fast Copy Health Check in 7 days
Discover where to nip and tuck your website copy for more sales and leads, without the stress (or expense) of a start-from-scratch project. Includes actionable recommendations you can use straight away.
Ready to discuss a project?
I’m currently booking projects from January 2025. Send me a message and we’ll get our plans in place now ➡️