Beware the curse of knowledge
Beware the curse of knowledge! (Or, how to write great health copy without bamboozling your readers) When you’re an expert in something, it’s easy to forget what beginner status feels like. You’ve read all the textbooks, bookmarked the industry leaders’ blogs, and swapped anecdotes with your fellow pros. You’ve bagged your 10,000 hours (or you’re […]
Continue reading