In defence of tiny email lists “How big is your email list?” Gah! For anyone who does business online, you may as well ask for their bank balance. The shame of a number that’s anything less than 50,000! Cue full-body cringe. Everyone wants a big list. Because a bigger list means more clients and customers, […]
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Harness the power of bold copy for your health brand Go bold or go home. Sort of. What do a couple of burly bouncers singing nursery rhymes, an empty bucket of fried chicken, and an outdoor retailer opting out of Black Friday have in common? They’re all examples of bold copy – brands taking risks with advertising […]
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How I use video to ‘surprise and delight’ my copywriting clients Everyone is talking about how video marketing is The Thing. Here’s why: By 2021, online videos will make up more than 80% of all consumer internet traffic (RIP data allowance) 4 times as many consumers would rather watch a video about a product, than read […]
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4 tools for trust-based marketing (in a world where no one believes a word) Trust-based marketing in the era of fake news I’m being harassed by a chair. It lurks in sidebars. It tries to friend me on Facebook. It punctuates Instagram stories and slides into my DMs, urging me to rethink my hasty rejection […]
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How I ended my career in publishing before it started (and why you should always proofread your work) I hit refresh on my inbox for the bazillionth time. Nothing. And again. Refresh refresh refresh. Nothing. I was in pre-graduation purgatory, looking for post-university employment. Recession was on the horizon, so I was open to pretty […]
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