Harness the power of bold copy for your health brand By Louise Shanahan – 28 May 2018 Go bold or go home. Sort of. What do a couple of burly bouncers singing nursery rhymes, an empty bucket of fried chicken, and an outdoor retailer opting out of Black Friday have in common? They’re all examples of bold […]
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How I use video to ‘surprise and delight’ my copywriting clients By Louise Shanahan – 9 May 2018 Everyone is talking about how video marketing is The Thing. Here’s why: By 2021, online videos will make up more than 80% of all consumer internet traffic (RIP data allowance) 4 times as many consumers would rather watch […]
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4 tools for trust-based marketing (in a world where no one believes a word) By Louise Shanahan – 30 April 2018 Trust-based marketing in the era of fake news I’m being harassed by a chair. It lurks in sidebars. It tries to friend me on Facebook. It punctuates Instagram stories and slides into my DMs, […]
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How I ended my career in publishing before it started (and why you should always proofread your work) By Louise Shanahan – 9 October 2017 I hit refresh on my inbox for the bazillionth time. Nothing. And again. Refresh refresh refresh. Nothing. I was in pre-graduation purgatory, looking for post-university employment. Recession was on the […]
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