Category Archives for "Content Marketing"

Beware the curse of knowledge

curse of knowledge

Beware the curse of knowledge! (Or, how to write great health copy without bamboozling your readers) By Louise Shanahan – 8 November 2018 When you’re an expert in something, it’s easy to forget what beginner status feels like. You’ve read all the textbooks, bookmarked the industry leaders’ blogs, and swapped anecdotes with your fellow pros. […]

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