Beware the curse of knowledge! (Or, how to write great health copy without bamboozling your readers) By Louise Shanahan – 8 November 2018 When you’re an expert in something, it’s easy to forget what beginner status feels like. You’ve read all the textbooks, bookmarked the industry leaders’ blogs, and swapped anecdotes with your fellow pros. […]
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Harness the power of bold copy for your health brand By Louise Shanahan – 28 May 2018 Go bold or go home. Sort of. What do a couple of burly bouncers singing nursery rhymes, an empty bucket of fried chicken, and an outdoor retailer opting out of Black Friday have in common? They’re all examples of bold […]
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GDPR is awesome and here’s why. (Plus, what I’ve done to get my GDPR ducks in a row) By Louise Shanahan – 11 May 2018 Not another GDPR article! Come 25 May, if you collect even the teeniest smudge of personal data about any human who exists within the European Union, you must put safeguards […]
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How I use video to ‘surprise and delight’ my copywriting clients By Louise Shanahan – 9 May 2018 Everyone is talking about how video marketing is The Thing. Here’s why: By 2021, online videos will make up more than 80% of all consumer internet traffic (RIP data allowance) 4 times as many consumers would rather watch […]
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4 tools for trust-based marketing (in a world where no one believes a word) By Louise Shanahan – 30 April 2018 Trust-based marketing in the era of fake news I’m being harassed by a chair. It lurks in sidebars. It tries to friend me on Facebook. It punctuates Instagram stories and slides into my DMs, […]
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