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Category Archives for "Content Marketing"

0 How to write confidently in your own voice

How to write confidently in your own voice Have you listened to The Dropout podcast yet? I’m obsessed. Talk about the Emperor’s new clothes (or, black turtleneck, in this case). If you don’t know what I’m talking about, this is the story of Elizabeth Holmes, the Stanford dropout who became a biotech billionaire thanks to a revolutionary blood-testing […]

0 Beware the curse of knowledge

Beware the curse of knowledge! (Or, how to write great health copy without bamboozling your readers) When you’re an expert in something, it’s easy to forget what beginner status feels like. You’ve read all the textbooks, bookmarked the industry leaders’ blogs, and swapped anecdotes with your fellow pros. You’ve bagged your 10,000 hours (or you’re […]

0 Harness the power of bold copy for your health brand

Harness the power of bold copy for your health brand Go bold or go home. Sort of. What do a couple of burly bouncers singing nursery rhymes, an empty bucket of fried chicken, and an outdoor retailer opting out of Black Friday have in common? They’re all examples of bold copy – brands taking risks with advertising […]

0 GDPR is awesome and here’s why.

GDPR is awesome and here’s why. (Plus, what I’ve done to get my GDPR ducks in a row) Not another GDPR article! Come 25 May, if you collect even the teeniest smudge of personal data about any human who exists within the European Union, you must put safeguards in place to protect their deets. (But […]

0 How I use video to surprise and delight my copywriting clients

How I use video to ‘surprise and delight’ my copywriting clients Everyone is talking about how video marketing is The Thing. Here’s why: By 2021, online videos will make up more than 80% of all consumer internet traffic (RIP data allowance) 4 times as many consumers would rather watch a video about a product, than read […]

0 4 tools for trust-based marketing (in a world where no one believes a word)

4 tools for trust-based marketing (in a world where no one believes a word) Trust-based marketing in the era of fake news I’m being harassed by a chair. It lurks in sidebars. It tries to friend me on Facebook. It punctuates Instagram stories and slides into my DMs, urging me to rethink my hasty rejection […]

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