The Copy Prescription blog
Ideas, insights and inspiration on all things health copywriting and marketing,
to help you attract more clients, fans and funders.
Are you a different person online? (And why this might confuse your readers)
If your readers and clients met you in real life, would they be surprised? Creating an online brand that’s consistent with who you are in real life helps build trust and familiarity, but isn’t always easy. Here’s how to create a consistent brand.