Captivating copy for healthy people and healthy profits.

Q: What do you get when you combine the expert knowledge of a specialist health copywriter, the energy and enthusiasm of a fitness nerd, and the deadline-lovin’ efficiency of a former civil servant?

A: Compelling copy that saves you time, makes you money, and builds a community of loyal fans who are excited to tell their friends about you.

health copywriter


Hi, I’m Louise Shanahan.

(Your health copywriter.)

I believe health copy shouldn’t be boring or bamboozling – it should inspire, motivate and convert.That’s what you’ll get here.

With a sprinkling of personality and a soupçon of fun, this is data-driven copywriting that makes customers excited to buy.

I offer copywriting and content marketing packages to two kinds of client:

✔ I help health brands and coaches boost sales and social momentum with smart, relevant marketing copy that’s anything but dull. Your readers get content they love, and you get an air-punching bottom line.

✔ I also help health charities and public sector organisations hone their messages with copy that hits a home run with their audience, whether that’s fans or funders. You’re doing serious work, but that doesn’t mean your copy should be stuffed with corp-speak.

Pick your package here!

And unlike the big agencies with huge overheads and hundreds of other clients jostling for a slice of their time, I have the freedom to immerse myself in your work and give you my undivided attention until the job is done.

“It has been a delight working with you. So easy and straightforward and your attention to detail and ability to hit deadlines filled me with confidence. I certainly will be coming back to you in the future and will recommend you to others.”

Maggie Campbell, Director

Work With Nest

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health copywriter